Diploma of Marketing and Communications

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Possible job opportunities
  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Qualifications list

Requirements
  • 3 Core
  • 8 electives
  • 1 elective from any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level. View qualifications for options.
  • Core units in BSB42415 Certificate IV in Marketing and Communication
Qualification units
Code Unit name Type
BSBMKG507 Interpret market trends and developments Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBPMG522 Undertake project work Core
BSBFIM501 Manage budgets and financial plans Elective
BSBLDR502 Lead and manage effective workplace relationships Elective
BSBMKG501 Identify and evaluate marketing opportunities Elective
BSBMKG502 Establish and adjust the marketing mix Elective
BSBMKG506 Plan market research Elective
BSBMKG510 Plan e-marketing communications Elective
BSBMKG514 Implement and monitor marketing activities Elective
BSBMKG537 Plan social media engagement Elective

Qualifications list

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