Overview

A store’s image refers to the overall impression people have of the store. Image is critical to the success of any retailer, and in larger retailn stores you will find that different departments project different images. Think, for example, of the widely projected image of sportswear compared with home wares.

Whether a store projects one image or many, the aim is to improve the appeal or attractiveness of merchandise, and to attract both existing and potential customers from the target market.

The manner in which merchandise is displayed within a store has a significant impact on sales and is a major factor in the overall image of the store.

In this unit you will learn how to:

• Place and arrange merchandise
• Prepare display labels and tickets
• Place, arrange and display price tickets and labels
• Maintain displays and protect merchandise.