Overview

Retailing is a very competitive business. You can possibly think of two or three other retailers in your immediate area who offer similar products and services to your store. Customers do not have to put up with poor service. They can simply choose to take their business elsewhere.

Looking after the needs of customers must always be one of your highest priorities. Being able to communicate with customers is essential in helping them satisfy their buying needs.

In this unit you will learn how to:

• Establish contact with customers
• Process information
• Communicate with customers and colleagues from diverse backgrounds
• Work in a team
• Read and interpret retail documents.