Overview

The equation is simple: no customers equals no business. Getting and keeping customers is the single most important activity for retailers. The main reason why customers continue to return to a store is because of the quality of customer service they receive.

As a supervisor, one of your main functions is to encourage repeat business by implementing the store’s customer service standards and then monitoring these. This section will show you how to do this.

In this unit you will learn how to:

• Implement customer service standards
• Implement store policy regarding customer complaints
• Communicate with management
• Lead the customer service team.