Diploma of Marketing and Communications

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Possible job opportunities:

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Qualification list

Requirements

Qualification units

Code
Unit name
Type
BSBMKG507
Interpret market trends and developments
Core
BSBMKG523
Design and develop an integrated marketing communication plan
Core
BSBPMG522
Undertake project work
Core
BSBFIM501
Manage budgets and financial plans
Elective
BSBLDR502
Lead and manage effective workplace relationships
Elective
BSBMKG501
Identify and evaluate marketing opportunities
Elective
BSBMKG502
Establish and adjust the marketing mix
Elective
BSBMKG506
Plan market research
Elective
BSBMKG510
Plan e-marketing communications
Elective
BSBMKG514
Implement and monitor marketing activities
Elective
BSBMKG527
Plan social media engagement
Elective

Qualification list