Overview

Have you ever stopped to question why you are attracted to some store windows and not to others? Why you stop to flip through some advertising brochures but throw the rest away without even so much as a glance at the front cover?

The answer is that we are all attracted to a certain image. Store operators take advantage of this by projecting (glossary) an image that will attract their target customer group.

In this section we will look at how you can apply these very same techniques to attract customers and increase sales in your store.

In this unit you will learn how to:

• Review the image of the store
• Research market demands for the store
• Profile the store’s customer
• Implement methods to attract customers to the store.